Advertising account access
Connect the company's own TikTok advertiser accounts and read account identity, currency, time zone and authorisation status.
ZELVAYA
TikTok Ads Business API Application Review
DIRECT ADVERTISER · E-COMMERCE · CHINA
TikTok advertising operations for ZELVAYA's own products.
ZELVAYA Commerce OS is an internal commerce and advertising operations system of 广州特帆贸易有限公司. The company is applying as a direct advertiser and will use TikTok's Business API only with advertiser accounts it owns, to manage advertising for its own e-commerce products. The legal entity name is shown exactly as it appears in the company's official registration.
Registered legal entity广州特帆贸易有限公司
Applicant typeDirect Advertiser
Primary countryChina
Business verticalE-commerce
PRIMARY BUSINESS API USE CASES
How ZELVAYA uses TikTok's Business API
Campaign operations
Create and manage campaigns, ad groups, ads, creatives, budgets and delivery status through approval-gated workflows.
Reporting and performance analysis
Read campaign, ad-group, ad and creative performance for operational reporting, anomaly detection and profitability analysis.
TikTok Shop product selection
Read the company's first-party TikTok Shops and eligible products for Shopping Ads and Product GMV Max campaigns.
Rule-based audience operations
Create and maintain engagement, website and Shop Activity audiences for retargeting or exclusion; customer-file upload is not part of this phase.
Controlled optimisation
Generate operational recommendations while requiring an authorised human decision before every external write.
REQUESTED PRODUCT SCOPE
Requested products mapped to specific business operations
This application requests Accounts, Campaign Management, Reporting, TikTok Store and Audience Management for the company's own advertiser accounts, first-party TikTok Shops and products.
| Product | Business purpose | Use and control |
|---|---|---|
| Accounts | Authorise and identify the company's own advertiser accounts | Read account identity, currency, time zone and granted scopes |
| Campaign Management | Operate campaigns, ad groups, ads, creatives, budgets, bids and delivery status | Human approval is required before every external write |
| Reporting | Build account-to-creative performance views and operational reports | Read-only reporting and freshness timestamps |
| TikTok Store | Retrieve the company's first-party TikTok Shops and products eligible for Shopping Ads or Product GMV Max | Read-only store and product discovery; no storefront administration |
| Audience Management | Create and maintain rule-based engagement, website and Shop Activity audiences for retargeting or exclusion | No customer-file upload in this phase; create, update, delete and apply actions require human approval |
AUTHORISATION AND WRITE CONTROL
OAuth → Integration Service → Approval → TikTok → Readback
- An authorised operator starts TikTok Ads OAuth from the private ZELVAYA console.
- TikTok displays the requested permissions and the account holder grants access.
- Tokens are encrypted and isolated by connection and advertiser account.
- Read operations power reporting and recommendations.
- Every external write requires a recorded human approval.
- After execution, ZELVAYA reads back the actual TikTok state and records an audit result.
DATA USE AND PROTECTION
Data is limited to authorised advertising operations.
| Category | Data | Purpose and protection |
|---|---|---|
| OAuth and identity | Access and refresh tokens, advertiser IDs and granted scopes | Encrypted at rest; never rendered publicly |
| Advertising structure | Campaigns, ad groups, ads, creatives, budgets and delivery status | Used for authorised account operations |
| Store and product metadata | First-party TikTok Shop IDs, product IDs, titles, availability and ad eligibility | Used to select the company's own products for Shopping Ads and GMV Max |
| Audience metadata | Audience IDs, names, types, validity, estimated coverage and application status | Used for rule-based retargeting and exclusions; no public display |
| Performance metrics | Spend, impressions, clicks, conversions and attributed outcomes | Used for reporting and measurement |
| Governance records | Proposal, approval, execution result, provider request ID and audit timestamp | Used for accountability and troubleshooting |